I am SH is a brand of clothes and accessories for women

I am SH, a collection of high-end sweaters and hand knits made in France by ALSO Fashion #tricotist

The I am SH brand and its values


I am SH [ aɪ æm ɛs-eɪʧ ] is a brand of high-end clothing and accessories entirely hand knitted in France, with some of the most luxurious yarns made in France.
Founded in 2017, the brand combines creativity, quality, and loyalty to the founding values of its mother company: the importance of human exchanges and the respect and valorization of everyone's work, at all stages of creation.


The I am SH style is identifiable at first sight.
The relentless force of a black and white graphic contrast immediately jumps to the eyes. Then comes the sweetness of the characteristic shapes and volumes of the brand on each piece of the collection.


To achieve this balance of strength and softness, hand knitting is the only technique that achieves the required mastery at this level of requirement and complexity.
It's only in expert hands that magic can happen, and that will make each piece of the collection a one of a kind.


Due to the impulse of Sébastien HUBERT (SH initials), its creator, the brand I am SH proposes its personal writing of the work of the mesh. A technical and graphic design within a both dark and delicate universe.

« What touches me is inspiring. Arts, cultures, life, and a thousand and one other things that, when put end to end, talk to me about my next knitwear.
That's what I want to propose with I am SH. This is the main reason for this brand to exist: to knit a story that has not yet been told. »Sébastien HUBERT


Catalog FW 2019

The catalog of the clothing designs and accessories from the I am SH collection.


The main informations to journalists for their creation of articles about I am SH.

New collection's catalog from I am SH

Collection « Élément »

Élément: This is the name given to this first collection; a beginning; a unique moment in time where only the essential exists. To compose with the essential is to speak of what is making the basis of every single thing: the element.

Hydrogen, carbon, oxygen... are elementary bricks with which everything is possible: life as chaos; light as darkness; white as black...

This first season is an invitation to discover our collection of elements. They define and form the DNA of I am SH and it is with them that everything can begin.

Afford yourself creations form I am SH on lantonyme.com

Showroom for profesionnals

You own a boutique or a shop, you are a buyer and you want to collaborate with I am SH ? Thank you for your interest in our work. Contact us for an exchange.

Sales points

The models of the first colletion of I am SH will be on sale in store from august 2018.
To know if your favorite shop will propose I am SH, don't hesitate to contact us.

Online shop


No boutique near you, or just don't want to wait your next shopping in town? Please visit our online shop and treat yourself with your favorites from the collection in a few clicks. Under certain conditions*, the delivery of your order and its return for exchange are free.

* Minimum order amount to qualify for free shipping may varies depending on the country of delivery. Retun for exchange for free on a selection of products and countries of delivery. Check the complete general sale conditions on www.lantonyme.com.

Contact I am SH



Follow all our news and contact us directly from our Facebook page :


Join us on instagram where we share our workshop and backstage activities :

To meet us

We receive only by appointment, so do not hesitate to contact us. We are at your service from monday to thursday from 9:00am* to 12:00am* and 2:00pm* to 7:00pm* and on friday morning from 9:00am* to 12:00*.

During our times of opening, you can ask your questions by phone. Out of these periods you can always contact us by e-mail and SMS to the same number. In any case we will respond promptly as we can.


ALSO Fashion S.A.S.
I am SH

15 rue de Versailles
49600 Beaupréau-en-Mauges

* Paris time (UTC/GMT +1h). ** Depending on the terms of your phone service provider, you may be charged by your operator for this call to the cost of a call to a mobile in Metropolitan France. *** The use of this line is prohibited for entering canvassing. Violators call (hidden numbers, call robots, call center...) will be blocked and blacklisted, and will be the subject of a complaint.


Legal notices and site credits


Direction of publication

Mr Sébastien HUBERT for
ALSO Fashion S.A.S.

Technical contact



Webdesign and realization

INCOGNITIVO : consulting cabinet for communication and marketing strategy. Website creation and realization in France. Website : www.incognitivo.com

Pictures and illustrations

Copyrigth © ALSO Fashion, © Sébastien HUBERT, © Jean-François GRÊLÉ, © Incognitivo.

Responsabilities, rights of exploitation and protection of materials

ALSO Fashion S.A.S. can not be held responsible for the content of the sites linked by external links on this website.

All the companies involved in the creation and implementation of this website can not be held responsible for any direct or indirect damages, arising from your access or use of this website.

Furthermore ALSO Fashion S.A.S. can not be held responsible for any damage or virus that could infect your computer or any computer equipment following the use or access this website or any download from this website.

Links to other websites can make you leave this website; we accept no responsibility on theses links, which are established in good faith and we can not be held responsible for any change on these websites.

Statement of the french national commission for data protection (C.N.I.L.)

According to the french law of january 6th of 1978 on computers, files and freedoms and article 43 of the Law of september the 30th of 1986, this website has been declared to the french national commission for data protection (C.N.I.L.) and is registered under number « Pending number ».

Browsing of this website is open to everyone. ALSO Fashion S.A.S. agrees not to disclose your informations to third parties or to edit them online. We remind you that you have a right to access, modify, rectify and delete datas concerning you (art. 34 of the french law "computers, files and freedoms" of January 6th of 1978). To exercise this right, Contactez-nous.

Use of computer cookies

The website iam.sh uses computer cookies on its pages. Computer cookies allow us to customize the page content to your needs, and ensure a faster and more secure browsing. By browsing the website iam.sh you agree with our use of computer cookies.

Intellectual property and reproduction rights

This entire website is covered by French and international legislations on copyright and intellectual property.

All texts and illustrations used on this website are subject to copyright. Their reproduction for personal use is accepted but their unauthorized alteration or dissemination is prohibited.

Any representation, and, or reproduction, and, or partial or total use of this website, by any whatsoever process, without the prior written permission is prohibited and constitutes an infringement under article L 335-2 of the french and international code of rights on intellectual property.

The names and logos I am SH and the names and logos L'Antonyme, are registered trademarks of ALSO Fashion S.A.S. company. All reproduction rights are reserved, and included on downloadable documents, illustrations and photographs.